EL MÀRQUETING SENSORIAL. VENDRE A TRAVÉS DE L’EXPERIÈNCIA

Have you ever thought how the most important shops in the world play with us to sale? This is what my research project reflects; this work consists of finding what experiential marketing is and how to play with something like the senses, something that in the deepest part of humans.

I tried to discover which one is the most influential sense and if people really knows about that issue.

Without much money I could implant sensitive marketing in a point of sale, so you can imagine what the most influential brand in the world have done with our feelings wishes and thoughts.